Kyle Arango is a 20+ year creative leader working at the intersection of social, culture, and emerging media. His focus is enabling brands to earn relevance in real time by pairing cultural insights with deep fluency in how attention moves across Social, Digital, Experiential, and wherever eyeballs are next.
Kyle has held Creative Leadership roles at a variety of agencies including HUGE, Big Spaceship, 160/90, P2, and The Creative Group. At 160/90, he launched and scaled the agency’s first satellite office—growing it 10x in three years and positioning it for acquisition by William Morris Endeavor.
Prior to joining Grey as the Head of Social Media, Kyle served as the first Executive Creative Director at ChukMedia, VaynerMedia’s conflict shop, where he led a creative department of 50+ and shaped social-first work that scaled into 360 campaigns and earned moments for Hellmann’s, White Claw, UTZ, Subway, Diageo, Hyundai, and Bausch & Lomb. Prior to that, he spent five years at VaynerMedia as Group Creative Director, leading marquee accounts including Duracell, Fanatics, DraftKings, Campbell’s, Sonic, Scotts-MiracleGro, and Chase.
From Super Bowl spots to viral TikToks, Kyle’s work reflects a core belief: big ideas should be built for where culture actually lives.
His work has been recognized by Cannes Lions, CLIO, Communication Arts, Ads of The World, Little Black Book, HOW, PRINT, Graphis, and The One Show.